A Comprehensive Guide to Packaging Companies: 5 Tips
Often overlooked, proper packaging can make or break your product. No matter if you’re a large corporation or a small business, your product needs to be delivered in packaging suitable for your customers.
Hiring a good packaging company makes a substantial contribution to the success of your product launch. Ever buy something from the store and spend 15 minutes trying to get it out the packaging? Don't let that be the first interaction your customers have with your product.
Working with a packaging company ensures your customers have a positive, stress-free experience once they receive your product.
1. What Do Packaging Companies Do?
A good packaging company will take your product, analyze it as well as your customers, and then suggest an ideal packaging approach. Metal, acrylic, shrink wrap and glass are just a few examples of the types of packages you can create. Packaging companies will help you narrow down the material that will deliver the best unboxing experience to your customers.
A packing company will also help you design the labels for your product and guide you on placing them on the packaging strategically. Instead of leaving yourself with the burden of deciding the best way to present your product, take advantage of the expertise that packaging companies bring to the table.
2. Quality Packaging Completes Your Product Experience
Although it may seem like an afterthought, your product packaging is crucial to the experience your customers have with your product. Packaging is the first thing they’ll notice about your product before they decide if it's good or bad. Paying attention to packaging allows you to control how your product is perceived.
Look at any high-end product in any industry, and you’ll notice a common theme about their packaging. Just by looking at what the product comes in you can feel the quality and importance that the product emits. In addition to customer experience, packaging also influences to your company's branding efforts.
3. Proper Packaging Allows Your Company To Be Sustainable
Taking control of how you deliver your product to your customers allows you to make decisions that are environmentally responsible. You can still get a high-quality package made out of materials that have a minimal impact on the environment. Working with a packaging company is an excellent way to reduce your environmental footprint and boost your reputation as a company who goes out of their way to do the right thing.
4. Good Packaging Stands Out
Another overlooked benefit of working with a packaging company is they help your business differentiate from your competition. As already mentioned, packaging allows you to feel the importance and quality of the product just by looking at the box. This is one area where you can gain an easy leg up on your competitors.
If your competitors are selling their product in simple plastic containers that everyone throws out without a second thought, you can easily gain an advantage by creating packaging that enhances your product. No matter the price difference between the products, yours will have a reputation of quality and luxury just from a look at the packaging.
5. What Questions Should You Ask A Packaging Company Before Doing Business With Them?
Before deciding on a packaging company, you need to make sure they’re right for you. They need to be able to meet basic criteria such as being able to accommodate your deadlines and offer top-notch customer service. When vetting packaging companies here are some questions you should ask:
- What type of guarantee do you offer? (Protects you from receiving damaged packages)
- Do you offer eco-friendly packaging choices?
- Does your company have any certifications?
- How many days in advance of my deadline do I need to send you my products for packaging?
- Are you able to provide a free quote?